Careflex
Collaborating with Vu Online to create a website experience for the leading manufacturer of specialist seating designed to make a difference in people’s lives
Client
Vu Online
Project length
8 weeks
Deliverables
Wireframes
Website
Product selection UX
Responsive website screens
Tools
Figma
Miro
Summary
Commissioned by Vu Online, the objectives were to identify the website audiences and their needs, design a web experience that delivers the appropriate seating solutions to purchasers on behalf of the end user. Additionally, part of the project involved enhancing Careflex's brand and online presence through knowledge-base articles.
My role
I was assigned the responsibility of understanding the personas within Careflex's audience and determining the most effective approach to offer the appropriate product. This entailed participating in discovery sessions with Vu Online's Creative Director and sketching ideas.
I produced detailed prototypes delineating high-level screens and key product pages, incorporating interactions to enhance the overall user experience, and developing fully responsive designs for implementation. Additionally, I contributed to identifying customer journeys and devising solutions that addressed the audience's needs.
