Experience
Over 15 years of helping design teams creating products that add value and growth to ambitious brands.
2022 — Now
Remote
Senior UX/UI Designer
YPrime - Product and Innovation
Created company's Enterprise Design System for web and native devices, managed 864+ components and 222 styles. Branded ecosystem, provided UI/UX solutions, and pitched conceptual products. Mentored designers, ensured consistency. Established communication with US development teams, received positive feedback.
2021 — 2022
Remote
Senior UX/UI Designer /
Design Systems
WPA Health Insurance at Elixel
I led and created Western Provident Association's published design system for mobile (Component library and ZeroHeight site), audited designs, ensured consistency in naming, created documentation, and collaborated closely with the development team. Additionally, I assisted in delivering several features, including Claims & Payments.
2021 — 2021
Remote
Senior UX/UI Designer
SleepRight Mobile app at Elixel
Created end-to-end user flows derived from UX workshops and research, as well as wireframes to test our hypotheses. I led the design of the UI, including style guides, and collaborated with development teams to deliver an App Store-ready MVP.
2020 — 2021
Remote
Senior UX/UI Designer
Get Licensed app at Elixel
As the Lead UX/UI Designer, I designed a majority of features such as onboarding, account setup, job searching, and shift features for the Get Licensed mobile app. Additionally, I delivered low-fidelity and high-fidelity visual concepts and created end-to-end flows, culminating in a fully working prototype for client feedback.
2019 — 2020
Hybrid
Senior User Interface Designer /
Design Systems
WPA Health Insurance at Elixel
Senior User Interface Designer / Design Systems
WPA Health Insurance at Elixel
As part of a team of designers, I contributed to delivering Quote and Buy experiences for web, dashboard, and mobile platforms. As the lead UI designer, I created concepts, developed high-fidelity interfaces, and designed dashboards for HP users. Additionally, I managed UX/UI for Transfers and Renewals, established and maintained a design system, and actively participated in feedback demos with project managers and stakeholders.
2017 — 2018
Remote
Lead Website and UI Designer
(Film and TV Charity) at
Think Write Design
Lead website designer. Created visual responsive designs for development. Took part in UX workshops, created wireframes and high-fidelity designs.
2009 — 2017
Remote
User Interface & Website Designer at PriorCreative (Freelance)
Worked on over 50 websites, several apps, interfaces, design systems, and collaborated with agencies, enhancing user experiences and driving revenue for clients in various industries, including health insurance, manufacturing, education, software, charities, finance, and media.
Skills and
capabilities
User Experience
User Interface Design
Design Systems
Product Design
Interaction Design
Motion Prototyping
Wireframing
User Journeys
Branding
Visual Design
Agile Methodology
WCAG Accessibility
Web Design
App Design
Figma
Framer
Miro
ZeroHeight
Working knowledge of HTML/CSS
Data Visualisation
Values
As a designer, it's easy to get stuck in processes, systems, and methodology. Ultimately, it's about working with people - for people.
01
Embrace the Unknown
It’s okay not to have all the answers; find creativity and growth in the unknown.
02
Ruthless
Simplicity
Be brave in removing what is unnecessary. You can’t prioritise everything.
03
Ownership
Mindset
Take responsibility and pride in every aspect of your work and be there for others.
04
Value
Insights
Let research and insights drive design decisions and innovations.
05
Be
Adaptable
Accept that 'the plane is being built while we are flying,' but don’t compromise on quality.
06
Never Stop
Learning
Enjoy the journey - it will always be more rewarding than the destination.
Experience
Over 15 years of helping design teams creating products that add value and growth to ambitious brands.
2022 — Now
Remote
Senior UX/UI Designer
YPrime - Product and Innovation
Created company's Enterprise Design System for web and native devices, managed 864+ components and 222 styles. Branded ecosystem, provided UI/UX solutions, and pitched conceptual products. Mentored designers, ensured consistency. Established communication with US development teams, received positive feedback.
2021 — 2022
Remote
Senior UX/UI Designer /
Design Systems
WPA Health Insurance at Elixel
I led and created Western Provident Association's published design system for mobile (Component library and ZeroHeight site), audited designs, ensured consistency in naming, created documentation, and collaborated closely with the development team. Additionally, I assisted in delivering several features, including Claims & Payments.
2021 — 2021
Remote
Senior UX/UI Designer
SleepRight Mobile app at Elixel
Created end-to-end user flows derived from UX workshops and research, as well as wireframes to test our hypotheses. I led the design of the UI, including style guides, and collaborated with development teams to deliver an App Store-ready MVP.
2020 — 2021
Remote
Senior UX/UI Designer
Get Licensed app at Elixel
As the Lead UX/UI Designer, I designed a majority of features such as onboarding, account setup, job searching, and shift features for the Get Licensed mobile app. Additionally, I delivered low-fidelity and high-fidelity visual concepts and created end-to-end flows, culminating in a fully working prototype for client feedback.
2019 — 2020
Hybrid
Senior User Interface Designer / Design Systems
WPA Health Insurance at Elixel
As part of a team of designers, I contributed to delivering Quote and Buy experiences for web, dashboard, and mobile platforms. As the lead UI designer, I created concepts, developed high-fidelity interfaces, and designed dashboards for HP users. Additionally, I managed UX/UI for Transfers and Renewals, established and maintained a design system, and actively participated in feedback demos with project managers and stakeholders.
2017 — 2018
Remote
Lead Website and UI Designer
(Film and TV Charity) at
Think Write Design
Lead website designer. Created visual responsive designs for development. Took part in UX workshops, created wireframes and high-fidelity designs.
2009 — 2017
Remote
User Interface & Website Designer at PriorCreative (Freelance)
Worked on over 50 websites, several apps, interfaces, design systems, and collaborated with agencies, enhancing user experiences and driving revenue for clients in various industries, including health insurance, manufacturing, education, software, charities, finance, and media.
Values
As a designer, it's easy to get stuck in processes, systems, and methodology. Ultimately, it's about working with people - for people.